Communications Analysis

Annual Communications Analysis

Start the new year on the front foot with an extensive summary of 2021’s editorial coverage of your brand, earned social media publicity and the performance of your owned channels. Ensure you don’t miss success stories and identify key learnings to act upon going forward.

Clubhouse, Instagram, Twitter and Facebook data

2021's results & learnings

By merging qualitative analysis of earned social media posts, editorial publicity and own social media channels, Whispr Group helps brands understand the impact of their communications, key message penetration and spokesperson performance throughout the year:

  • How has publicity developed over the year & did key messaging break through?
  • How has the sentiment of editorial coverage and earned social changed and what drove this?
  • Which topics drove coverage and conversations about your brand?

The report will give you

Insights

Insights We'll Go Through

Investment insights

A comprehensive overview

Which subjects led to most editorial coverage of your brand? What topics drove positive media coverage, and what was behind negative editorial content over the year? What can you learn from your communications initiatives from the past 12 months, and how can they be improved moving forward?

  • All this and more will be answered in our comprehensive Annual Communications Analysis.
  • Clear and informative summary of your year’s insights and recommendations tailored for a longer marketing perspective
  • Do’s and don’ts for next year
Communication Data

Understand developments on social channels

Not only do we look into your brand’s editorial performance, we also break down how your communications content performed on social media. Insights include:

  • How has engagement developed on your owned channels and which subjects drove the change?
  • How does your social reach compare to previous years and which post types had the best CTR?
  • What ROI did paid social deliver on a channel by channel basis?
Unlocking data insights for Reclaimit marketing

Customer Case

Delivering data insights for marketing by combining research methods: Reclaimit

Read case
Vera Institute of Justice

Customer Case

Vera Institute of Justice: Harnessing Whispr Group insights in the campaign to end mass incarceration

Read case
Software company audience

Customer Case

Unlocking untapped B2B customer insights for SoftwareONE

Read case

WHY WHISPR GROUP?

Discover the benefits of working with Whispr Group

Consistent Team

Analysts who know your brand and understand your business.

Continuous Monitoring

Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite.

On-demand insights

Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.

Cost-efficient pricing

You only pay for the insights you need.

Get started

Webinar March 31st: Social Media Masterclass with Husqvarna Register!