Review & Ratings Analysis

Can you afford not to know your target group’s feedback? Whispr Group helps you understand what truly makes your product valuable.

Leverage customer reviews now

Research shows more than 90 percent of consumers consult reviews before purchasing, yet most companies still fail to harness qualitative review analysis to optimize their products, improve their marketing and get an edge on their competitors.

Whispr Group helps brands avoid that missed opportunity and add value through:

Quality-assured open source data gathering. Our specialist tools allow us to harvest open consumer data from a wide range of sources, filter to ensure quality and relevance, and convert into valuable insights on what consumers want.
Topic clustering. Expertise is required to work with large volumes of review data. We cluster data according to sentiment, key topics and themes to pinpoint and extract actionable insights for products, marketing and services.
Analyse and inform. Our expert analysts ensure you understand how to offer consumers more of what they want, develop features or traits they most demand, and foster consumer loyalty by communicating according to their needs.

The report answers questions like

What do consumers really think of your and your competitor's products?
What pain points can you solve to better meet consumer needs?
What are the latest key purchase criteria in your sector to take advantage of?
How can you better foster consumer loyalty by addressing their biggest concerns?

Insights

Insights We'll Go Through

Product Satisfaction

We tell you what consumers truly think of you and your competitors’ products and services. Whispr Group identifies most desired features, concerns expressed by consumers you need to address, and ensures you understand your product’s position in the context of the competitive landscape.

Key Purchasing Criteria

Whispr Group identifies purchase triggers and benchmarks how you are performing on KPCs vs your competitors. We also quantify pain points and chart how they drive developments in sentiment towards you and your competitors’ products.

Predictive Insights

We help you stay ahead of the curve by monitoring and adapting to the constantly changing customer attitudes in your sector. Whispr Group’s reports allow you to leverage and use customer reviews in marketing and advertising by prioritizing according to the latest consumer feedback. We hone in on complaints regarding competitor products that you can capitalize on, and make sure you don’t neglect any new trends and changes in attitudes in your sphere so you can act before the competition does.

Methodology

Whispr Group’s approach to creating insights involves a wide range of data sources and methods, including:

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Website & App Data

Customer experience evaluation.

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

1

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Website & App Data

Customer experience evaluation.

2

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

3

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

Get more insights

Whispr Group takes a 360 approach to brand & marketing analysis, combining data from multiple sources using AI, statistical measurements and human expertise to provide our clients with truly actionable insights. See more of the insights we can help you with.

Discover the benefits of working with Whispr Group

Consistent Team

Analysts who know your brand and understand your business.

Continuous Monitoring

Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite.

On-demand insights

Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.

Cost-efficient pricing

You only pay for the insights you need.

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