Marketing Insights

Brand & Marketing Insights

Whispr Group takes a 360-degree approach to brand & marketing analysis, combining data from multiple sources using AI, statistical measurements and human expertise to provide our clients with truly actionable insights.

All the insights you need

Insights

What's included:

Marketing data

Brand Health & Advocacy

Gain a data driven, holistic and unbiased perspective on your brand’s health and performance. Understand your brand awareness, perception and reputation based on data from multiple sources. Leverage your competitive landscape by benchmarking against and learning from peers and industry leaders to gain insight into how your brand is performing and evolving, relative to the competition and industry at large.

Brand Insights
Marketing data visualisation

Content & Marketing Measurement

Chart the effectiveness of your marketing strategy by using both quantitative and qualitative measures to understand your actual ROI and how to optimize it. By truly understanding how well your content resonates with your target audience and how your campaigns affect your brand perception you will be able to make better-informed decisions.

Audience Insights

Methodology

Whispr Group’s approach to creating insights involves a wide range of data sources and methods, including:

Whispr Group analyses online conversations

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Whispr Group grades content performance

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Whispr Group analyses app data

Website & App Data

Customer experience evaluation.

Whispr Group analyses ad performance

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Whispr Group analyses open data

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Whispr Group analyses search interest

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

Whispr Group produces insights from market research

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Whispr Group analyses editorial media

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Whispr Group also uses traditional surveys

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

1

Whispr Group analyses online conversations

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Whispr Group grades content performance

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Whispr Group analyses app data

Website & App Data

Customer experience evaluation.

2

Whispr Group analyses ad performance

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Whispr Group analyses open data

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Whispr Group analyses search interest

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

3

Whispr Group produces insights from market research

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Whispr Group analyses editorial media

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Whispr Group also uses traditional surveys

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

The process

How do I get started?

Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.

We’ll propose an initial scope to cover your needs and assure that we provide the insights and metrics you need in a unified view.

Over the course of a fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.

Why Whispr Group?

Discover the benefits of working with Whispr Group

Consistent Team

Analysts who know your brand & understand your business.

Continous Monitoring

Access to custom dashboards, ongoing reporting & permanent set-up in tool suite.

On-demand Insights

Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.

The right competencies guaranteed

You only pay for the insights you need.

Get started

Get in touch with an expert

Leave your contact information and one of our insights experts will get back to you within one working day.

Contact us
Mariel Ayar Médoc - Whispr Group

Mariel Ayar Médoc

Head of Digital Insights

Oskar Ekström

Oskar Ekström

Head of Marketing Insights