Whispr Group takes a 360-degree approach to brand & marketing analysis, combining data from multiple sources using AI, statistical measurements and human expertise to provide our clients with truly actionable insights.
Insights
Gain a data driven, holistic and unbiased perspective on your brand’s health and performance. Understand your brand awareness, perception and reputation based on data from multiple sources. Leverage your competitive landscape by benchmarking against and learning from peers and industry leaders to gain insight into how your brand is performing and evolving, relative to the competition and industry at large.
Adding a layer of industry and market trends to the evaluation of your brand and product will give you further insights into what emerging interests consumers have for your product and industry. This allows you to stay one step ahead of the competition and make better customer-centric decisions.
Chart the effectiveness of your marketing strategy by using both quantitative and qualitative measures to understand your actual ROI and how to optimize it. By truly understanding how well your content resonates with your target audience and how your campaigns affect your brand perception you will be able to make better-informed decisions.
Methodology
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
Customer Quotes
Associate Director, Social Campaigns
Social Media Manager - Electrolux Business Area Europe
PR & Communications, Volkswagen Sweden
Global Product and Technology PR Manager
The process
Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.
We’ll propose an initial scope to cover your needs and assure that we provide the insights and metrics you need in a unified view.
Over the course of a fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.
Why Whispr Group?
Analysts who know your brand & understand your business.
Access to custom dashboards, ongoing reporting & permanent set-up in tool suite.
Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.
You only pay for the insights you need.
Leave your contact information and one of our insights experts will get back to you within one working day.
Head of Digital Insights
Head of Marketing Insights