Whispr Group’s Campaign/Topic Insights reports remove the guesswork from the equation, providing valuable, data-based direction on where to focus marketing spend and most effectively deploy resources in pursuit of that valuable new target group. For the non-profit Vera Institute of Justice, our report delivered a roadmap for a forthcoming campaign in their quest to end mass incarceration in the US.
B2B Companies operating in a niche market often have difficulties finding actionable data on their target groups. But valuable data on these groups does exist if you know where to look & how. Here’s how we helped SoftwareONE Sweden have a better understanding of where the challenges lie for their customers in the Nordics.
It is vital that Folksam has a timely and accurate measure of editorial coverage of their brand, as well as the impact of their communications work on that coverage.
Whispr Group’s Brand Insights report provides that vital yardstick, allowing Folksam to take an agile approach to their comms work and optimize it on an ongoing basis according to actionable data-based insights.
Communications work is hugely challenging for businesses subject to a high level of media exposure, and without the right insights the fast-moving public and media discourse can quickly become overwhelming. The key to success? A scientific approach which ensures a granular grasp of the media discourse around your brand and up-to-date, actionable KPIs that facilitate effective internal and external communication. Which is exactly what Tele2 asks Whispr Group to help them with in our Media Analysis reports…
Whispr Group’s long-term partnership with Spotify includes global and market-specific brand perception tracking, as well as measurement of the impact that specific campaigns and activations have on earned media.