Customer Case

Volkswagen develops a deeper understanding of its audience with Whispr Group

The Case

Whispr Group's analysis help Volkswagen Sweden gain a deeper understanding of its audience.

"With our close collaboration with Whispr Group, we gain insights about our target audience which enables us to increase our social media engagement and help us monitor and develop our brand perception online. Whispr Group provides us with actionable insights that are tailored to our needs and capacity."

Magnus Bertilsson

PR & Communications, Volkswagen Sweden

The Customer

Who is Volkswagen?

The Volkswagen AG, known internationally as the Volkswagen Group, is a German multinational automotive manufacturing corporation headquartered in Wolfsburg, Lower Saxony, Germany, and since the late 2000s is a publicly-traded family business controlled by Porsche SE, which in turn is half-owned but fully controlled by the Austrian-German Porsche and Piëch family. It designs, manufactures, and distributes passenger and commercial vehicles, motorcycles, engines, and turbomachinery, and offers related services, including financing, leasing, and fleet management.

The Insights

Our partnership with Volkswagen Sweden is focused on identifying trends amongst its target audiences by analyzing both social media and digital brand surveys to increase engagement and brand perception.

In our collaboration with Volkswagen Sweden we use a mixture of:

  • Social Media Insights
  • Audience Insights
  • Brand Insights

Read more about Volkswagen Group

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