In-depth analysis of a company’s or organisation’s editorial and social media presence, providing insights into brand perception, key topics and messages, and the competitive landscape. The analysis evaluates the effectiveness of communication strategies and identifies improvement areas.
Insights
By measuring changes in key metrics over time, a media analysis helps you understand when and why the sentiment and discussion around your brand changes, when your peers earn ground, how your key messages are communicated and perceived, and in which media categories.
Quantify and visualise your spokespersons’ presence in media. Chart how successfully your comms team is initiating editorial coverage and increasing the presence of your messaging, brand values or talking points. Cutting-edge visualisations and data-based KPIs simplify continuous follow-up and ease internal communication.
An in-depth analysis of a specific subject or industry as highlighted across editorial and social media, capturing sentiment, key actors, trending subtopics, key messages and narratives. Highlights emerging opportunities, potential risks, and areas where communication strategies can be refined.
Customer Quotes
Associate Director, Social Campaigns
Social Media Manager - Electrolux Business Area Europe
PR & Communications, Volkswagen Sweden
Global Product and Technology PR Manager
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Intelligence Product Director