Whispr Group helps you measure the impact of your communications efforts and compliments it with actionable insights and relevant KPIs.
All the insights you need
Gain control of the publicity around your brand
Measure the effectiveness of your PR activities and outreach
Demonstrate the value of your communications investments
Unify internal understanding of your organisation's communications strategies
Insights
What's included:
Media Analysis
Clearly demonstrate the return on your communications investments & activities. By measuring changes in key metrics over time, a media analysis helps you understand when and why the sentiment and discussion around your brand changes, when your peers earned ground, how your key messages are communicated and perceived, and in which media categories.
Quantify and visualise your spokespersons’ presence in media. Chart how successfully your comms team is initiating editorial coverage and increasing the presence of your messaging, brand values or talking points. Cutting-edge visualisations and data-based KPIs make team goals and continuous follow-up clear and ease internal communication.
Crisis Management
Helps you to gain daily control in a crisis. Actionable insights help you avoid unnecessary errors and dynamically update your communications output according to the latest data.
Communication Content Insights
Best practice recommendations help keep your communications output up to date in a fast-changing digital environment. Understand the potential value of exploiting new platforms or approaches and stay ahead of the competition through our data-based analysis.
Methodology
Whispr Group’s approach to creating insights involves a wide range of data sources and methods, including:
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
1
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
2
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
3
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
The process
How do I get started?
Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.
We’ll set you up in your dashboard for continuous access to key metrics. Over the course of a 1-3 month initial fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.
Once we’ve ensured your initial needs are met we’ll present learnings and a roadmap for on-going insights to best fulfil your future requirements.
Customer Quotes
Why Whispr Group's customers love our actionable insights
"Whispr Group produce highly valuable insights that form the backbone of our social approach for campaigns that require deep consumer engagement. They are incredibly collaborative and highly flexible; they change what they provide as often as our business requires it."
Robert Waite
Associate Director, Social Campaigns
"Whispr Group manage our social media reports across EMEA with actionable insights. In our long term commitment I especially appreciate their analytical skills, responsiveness and persistence."
Johannes Karlsson
Social Media Manager - Electrolux Business Area Europe
"With our close collaboration with Whispr Group, we gain insights about our target audience which enables us to increase our social media engagement and help us monitor and develop our brand perception online. Whispr Group provides us with actionable insights that are tailored to our needs and capacity."
Magnus Bertilsson
PR & Communications, Volkswagen Sweden
"Partnership with Whispr Group give us an unbiased view on our progress and contribution to the organizational goals through our communication."
Zoe Ngobeni
Global Product and Technology PR Manager
Why Whispr Group
Discover the benefits of working with Whispr Group
Consistent Team
Analysts who know your brand & understand your business.
Continous Monitoring
Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite.
On-demand insights
Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.