Red Flag report

Communication Insights

Whispr Group helps you measure the impact of your communications efforts and compliments it with actionable insights and relevant KPIs.

All the insights you need

Insights

What's included:

Investment insights

Media Analysis

Clearly demonstrate the return on your communications investments & activities. By measuring changes in key metrics over time, a media analysis helps you understand when and why the sentiment and discussion around your brand changes, when your peers earned ground, how your key messages are communicated and perceived, and in which media categories.

Investment insights

Quantify and visualise your spokespersons’ presence in media. Chart how successfully your comms team is initiating editorial coverage and increasing the presence of your messaging, brand values or talking points. Cutting-edge visualisations and data-based KPIs make team goals and continuous follow-up clear and ease internal communication.

Communication Data

Crisis Management

Helps you to gain daily control in a crisis. Actionable insights help you avoid unnecessary errors and dynamically update your communications output according to the latest data.

Marketing data visualisation

Communication Content Insights

Best practice recommendations help keep your communications output up to date in a fast-changing digital environment. Understand the potential value of exploiting new platforms or approaches and stay ahead of the competition through our data-based analysis.

Methodology

Whispr Group’s approach to creating insights involves a wide range of data sources and methods, including:

Whispr Group analyses online conversations

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Whispr Group grades content performance

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Whispr Group analyses app data

Website & App Data

Customer experience evaluation.

Whispr Group analyses ad performance

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Whispr Group analyses open data

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Whispr Group analyses search interest

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

Whispr Group produces insights from market research

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Whispr Group analyses editorial media

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Whispr Group also uses traditional surveys

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

1

Whispr Group analyses online conversations

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Whispr Group grades content performance

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Whispr Group analyses app data

Website & App Data

Customer experience evaluation.

2

Whispr Group analyses ad performance

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Whispr Group analyses open data

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Whispr Group analyses search interest

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

3

Whispr Group produces insights from market research

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Whispr Group analyses editorial media

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Whispr Group also uses traditional surveys

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

The process

How do I get started?

Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.

We’ll set you up in your dashboard for continuous access to key metrics. Over the course of a 1-3 month initial fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.

Once we’ve ensured your initial needs are met we’ll present learnings and a roadmap for on-going insights to best fulfil your future requirements.

Why Whispr Group

Discover the benefits of working with Whispr Group

Consistent Team

Analysts who know your brand & understand your business.

Continous Monitoring

Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite.

On-demand insights

Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.

Cost-efficient pricing

You only pay for the insights you need.

Get started

Get in touch with an expert

Leave your contact information and one of our insights experts will get back to you within one working day.

Contact us
Simon Scharfstein - Whispr Group

Simon Scharfstein

Intelligence Product Director

Olof Gränström Whispr Group

Olof Gränström

Senior Client Advisor