Whispr Group helps you measure the impact of your communications efforts and compliments it with actionable insights and relevant KPIs.
Insights
Clearly demonstrate the return on your communications investments & activities. By measuring changes in key metrics over time, a media analysis helps you understand when and why the sentiment and discussion around your brand changes, when your peers earned ground, how your key messages are communicated and perceived, and in which media categories.
Quantify and visualise your spokespersons’ presence in media. Chart how successfully your comms team is initiating editorial coverage and increasing the presence of your messaging, brand values or talking points. Cutting-edge visualisations and data-based KPIs make team goals and continuous follow-up clear and ease internal communication.
Helps you to gain daily control in a crisis. Actionable insights help you avoid unnecessary errors and dynamically update your communications output according to the latest data.
Best practice recommendations help keep your communications output up to date in a fast-changing digital environment. Understand the potential value of exploiting new platforms or approaches and stay ahead of the competition through our data-based analysis.
Methodology
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
The process
Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.
We’ll set you up in your dashboard for continuous access to key metrics. Over the course of a 1-3 month initial fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.
Once we’ve ensured your initial needs are met we’ll present learnings and a roadmap for on-going insights to best fulfil your future requirements.
Customer Quotes
Associate Director, Social Campaigns
Social Media Manager - Electrolux Business Area Europe
PR & Communications, Volkswagen Sweden
Global Product and Technology PR Manager
Why Whispr Group
Analysts who know your brand & understand your business.
Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite.
Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.
You only pay for the insights you need.
Leave your contact information and one of our insights experts will get back to you within one working day.
Intelligence Product Director
Senior Client Advisor