Discover relevant, actionable and untapped insights on a target market, industry or audience through deep data analysis. We harness a myriad of research methodologies to support and develop strategic and tactical decision-making in any situation.
Insights
Whispr Group Trend Tracking identifies and predicts developments in online trends so your team can stay on top. Tracking of online trends details the latest consumer interest swings and behaviours to make sure you’re at the forefront.
Trend tracking can be used in the short term for keeping content creation up-to-date to ensure your brand stays relevant, and in the long-term for decision making connected to product and communication strategies.
A topic analysis allows you to tap into online conversations and gain a deeper understanding of the drivers and subtopics that consumers focus on.
The analysis unlocks the unprecedented possibility to analyse how interests have developed over time, and identify audience interests & preferences.
Industry analysis ensures you understand how your product is perceived with regards to its quality, price and functionality compared to competitors, as well as consumer preferences.
Learn about industry best practice and success factors in order to improve your performance vs competitors and gain an edge on rival brands.
Competitor Insights are created by analysing your competition’s digital marketing activities to create competitive learnings and insight into what works and what doesn’t.
Competitor evaluation and analysis ensure you stay up to date in your industry.
Methodology
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
Online Conversations
We turn online opinions regarding products, topics and brands into actionable insights.
Content Metrics
Qualitative & quantitative analysis of owned social media to learn audience specific preferences.
Website & App Data
Customer experience evaluation.
Ad Performance
Analysis & review of multiple online and offline ad-spaces to provide strategy insights.
Unstructured Web Data
Gathering of unstructured online data to utilise for desired purposes.
Search Interest
Analysis of consumer behaviour and search interest to optimise strategies and focus.
Market Research
Analysis of all existing reporting around a market, category or target demographic.
Editorial Media
Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.
Surveys
Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.
Customer Quotes
Associate Director, Social Campaigns
Social Media Manager - Electrolux Business Area Europe
PR & Communications, Volkswagen Sweden
Global Product and Technology PR Manager
Why Whispr Group?
Analysts who know your brand & understand your business
Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite
Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.
You only pay for the insights you need.
The process
Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.
We’ll set you up in your dashboard for continuous access to key metrics. Over the course of a 1-3 month initial fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.
Once we’ve ensured your initial needs are met we’ll present learnings and a roadmap for on-going insights to best fulfil your future requirements.
Leave your contact information and one of our insights experts will get back to you within one working day.
Senior Analyst
Insights Associate