Portfolio data

Custom Insights

Discover relevant, actionable and untapped insights on a target market, industry or audience through deep data analysis. We harness a myriad of research methodologies to support and develop strategic and tactical decision-making in any situation.

All the insights you need

Insights

What's included:

Custom data insights

Trend Tracking

Whispr Group Trend Tracking identifies and predicts developments in online trends so your team can stay on top. Tracking of online trends details the latest consumer interest swings and behaviours to make sure you’re at the forefront.

Trend tracking can be used in the short term for keeping content creation up-to-date to ensure your brand stays relevant, and in the long-term for decision making connected to product and communication strategies.

Custom data insights

Topic Insights

A topic analysis allows you to tap into online conversations and gain a deeper understanding of the drivers and subtopics that consumers focus on.

The analysis unlocks the unprecedented possibility to analyse how interests have developed over time, and identify audience interests & preferences.

Communications Analysis

Industry and Product Insights

Industry analysis ensures you understand how your product is perceived with regards to its quality, price and functionality compared to competitors, as well as consumer preferences.

Learn about industry best practice and success factors in order to improve your performance vs competitors and gain an edge on rival brands.

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Spider graph

Competitor Insights

Competitor Insights are created by analysing your competition’s digital marketing activities to create competitive learnings and insight into what works and what doesn’t.

Competitor evaluation and analysis ensure you stay up to date in your industry.

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Methodology

Whispr Group’s approach to creating insights involves a wide range of data sources and methods, including:

Whispr Group analyses online conversations

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Whispr Group grades content performance

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Whispr Group analyses app data

Website & App Data

Customer experience evaluation.

Whispr Group analyses ad performance

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Whispr Group analyses open data

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Whispr Group analyses search interest

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

Whispr Group produces insights from market research

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Whispr Group analyses editorial media

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Whispr Group also uses traditional surveys

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

1

Whispr Group analyses online conversations

Online Conversations

We turn online opinions regarding products, topics and brands into actionable insights.

Whispr Group grades content performance

Content Metrics

Qualitative & quantitative analysis of owned social media to learn audience specific preferences.

Whispr Group analyses app data

Website & App Data

Customer experience evaluation.

2

Whispr Group analyses ad performance

Ad Performance

Analysis & review of multiple online and offline ad-spaces to provide strategy insights.

Whispr Group analyses open data

Unstructured Web Data

Gathering of unstructured online data to utilise for desired purposes.

Whispr Group analyses search interest

Search Interest

Analysis of consumer behaviour and search interest to optimise strategies and focus.

3

Whispr Group produces insights from market research

Market Research

Analysis of all existing reporting around a market, category or target demographic.

Whispr Group analyses editorial media

Editorial Media

Analysis of editorial press to highlight prevailing angles, topics, and messages to optimise PR work.

Whispr Group also uses traditional surveys

Surveys

Creation and testing of surveys, gathering data from general or custom audiences and analysing the results.

Why Whispr Group?

Discover the benefits of working with Whispr Group

Consistent Team

Analysts who know your brand & understand your business

Continous Monitoring

Access to Custom Dashboards, ongoing reporting & permanent set-up in tool suite

On-demand insights

Support your decisions with on-demand insights & data advisory. Whispr Group is an unbiased extension of your team.

Cost-efficient pricing

You only pay for the insights you need.

Get started

The process

How do I get started?

Tell us about your challenges and objectives. We’ll introduce our team and together decide upon which data streams to be implemented to meet your needs.

We’ll set you up in your dashboard for continuous access to key metrics. Over the course of a 1-3 month initial fine-tuning period we’ll nail down the key deliverables for the collaboration to ensure the setup and contents best meet your criteria.

Once we’ve ensured your initial needs are met we’ll present learnings and a roadmap for on-going insights to best fulfil your future requirements.

Get in touch with an expert

Leave your contact information and one of our insights experts will get back to you within one working day.

Contact us
Petter Jonason - Whispr Group

Petter Jonason

Senior Analyst

Yasemin Tuzún - Whispr Group

Yasemin Tuzun

Account Executive, North America