It is vital that Folksam has a timely and accurate measure of editorial coverage of their brand, as well as the impact of their communications work on that coverage.
Whispr Group’s Brand Insights report provides that vital yardstick, allowing Folksam to take an agile approach to their comms work and optimize it on an ongoing basis according to actionable data-based insights.
Communications work is hugely challenging for businesses subject to a high level of media exposure, and without the right insights the fast-moving public and media discourse can quickly become overwhelming. The key to success? A scientific approach which ensures a granular grasp of the media discourse around your brand and up-to-date, actionable KPIs that facilitate effective internal and external communication. Which is exactly what Tele2 asks Whispr Group to help them with in our Media Analysis reports…
Whispr Group’s long-term partnership with Spotify includes global and market-specific brand perception tracking, as well as measurement of the impact that specific campaigns and activations have on earned media.