Customer Case

Adidas: Uncovering emerging trends among brand persona groups in key cities

Adidas case - whispr Group

The Case

Understand the brand's performance from a key cities perspective and uncover new trends they can focus on to increase brand awareness.

"Whispr Group empowers our team with the insights needed to make meaningful, data-driven decisions. They are flexible, creative, and forward-thinking. Whispr Group has taken our understanding of our consumer and cultural landscape to a whole new level."

Hillary Bildsten

Key Cities Project Manager

The Customer

Who is Adidas?

The Adidas brand has a long history and deep-rooted connection with sport. Its broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grassroots events and local sneaker culture. This has enabled Adidas to transcend cultures and become one of the most recognised, credible, and iconic brands both on and off the field of play.

The Insights

Whispr Group’s partnership with Adidas is focused on proactively uncovering emerging trends among brand persona groups in key cities. These analyses help Adidas develop a deeper understanding of its audience–including demographics, digital and social media habits, brand affinities, lifestyle, and expressed goals and aspirations.

In our collaboration with Adidas we use a mixture of:

  • Audience Insights
  • Social Media Insights
  • Brand Insights
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