Delivering data insights for marketing by combining research methods: Reclaimit

The Customer

The leading provider of automated returns and complaints systems in the Nordics, Reclaimit’s mission is to transform bad buys into great customer experiences. Their CEO Wilhelm Hamilton (previously of Klarna) explains in our case study how Reclaimit used Whispr Group’s data insights and research to underpin their State of Returns Report, which details what consumers really think about the role of returns in e-commerce.

The Case Study (Video)

The Solution

Reclaimit wanted to answer the question ‘how important are returns to online shoppers?’ in the most scientific way possible, and asked Whispr Group to deliver the answer.

We combined traditional surveys with social listening and other digital research methodologies to create a complete picture of what consumers really think and feel about the importance of returns in shopping online.

The results of the research and data insights delivered helped support Reclaimit in their marketing efforts, including underpinning their State of Returns Report, which received media coverage in Swedish e-commerce magazine Market.

We thought that the e-commerce process was broken, our suspicion was that a lot of brands were treating the after-market as an after-thought . The findings we got in the report from Whispr Group really confirmed this.” – Wilhelm Hamilton, CEO (Reclaimit)

In our collaboration with Reclaimit we use a mixture of:

• Audience Insights
• Social Media Insights
• Topic Insights

{{cta(‘b9ddb635-746f-4d86-8900-78d6d853dd77’)}}