The Case
Whispr Group’s long-term partnership with Spotify includes global and market-specific brand perception tracking, as well as measurement of the impact that specific campaigns and activations have on earned media.
Customer Case
Whispr Group’s long-term partnership with Spotify
"Whispr Group produce highly valuable insights that form the backbone of our social approach for campaigns that require deep consumer engagement. They are incredibly collaborative and highly flexible; they change what they provide as often as our business requires it."
Robert Waite
Associate Director, Social Campaigns
The Customer
Who is Spotify?
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 70 million tracks, including more than 2.9 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, Spotify is the world’s most popular audio streaming subscription service with 365m users, including 165m subscribers, across 178 markets.
The Solution
Spotify has used our insights and recommendations to, among other things, help optimize branding, marketing, digital and social strategies–all in an effort to maintain its position as the world’s leading streaming platform.
In our collaboration with Spotify we use a mixture of:
- Social Media Insights
- Audience Insights
- Brand Insights
