The Case
Whispr Group help Zound Industries understand and develop their global PR and communication efforts with the help of actionable insights.
Customer Case
Whispr Group help Zound Industries understand and develop their global PR and communication efforts
"Our collaboration with Whispr Group provides us a powerful tool to track our result and actionable insights for continuous development."
Peter Holmgren
Global PR Manager
The Customer
Who is Zound Industries?
The house of Zound includes a portfolio of distinctive brands each catering to a unique audience. They are home to Urbanears, Marshall and now also Adidas, a new partnership with the first products launched in 2019.
Zound Industries’ vision is to create products that define their time. Whether that time is today, tomorrow or years into the future. But they don’t use a crystal ball. Instead trends and insights are their trusted tools. They help to understand our consumers, the marketplace, technology and design to stay ahead of the curve.
The Solution
We’ve had the great pleasure of working closely with Peter and his team for a long period of time. By providing standardised reporting across markets and brands we help Zound Industries understand and develop their global PR and Communication efforts. This leads to actionable insights which enables continuous development of their brands: Marshall Headphones, Urbanears & Adidas headphones.
In our collaboration with Zound Industries we use a mixture of:
- Whispr Group’s own Analysis Platform – “Whispr Platform”
- Editorial Media Insights
- Brand Insights
Read more about Zound Industries
