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Black Friday 2021 Marketing Analysis: How consumer habits changed from 2020

Whispr Group Black Friday 2021 Analysis
Lee Roden
  • By Lee Roden

Despite the return of physical events, Black Friday 2021 will continue to be an increasingly digital experience, Whispr Group’s analysis of key online conversations in the build-up to this year’s sales shows.

But while a widespread rush on stores for discounts looks unlikely to return, our Black Friday 2021 analysis shows there are nonetheless noteworthy shifts underway this year compared to 2020. The easing of restrictions looks to have changed the product types consumers are most interested in, with online shopping-related conversations about products used for home entertainment such as electronics waning, and products used to heighten the experience of going out, such as fashion items, booming in interest.

Take a look at the infographic below for more key takeaways and analysis that marketers should be aware of ahead of Black Friday 2021.

Whispr Group Black Friday 2021 Analysis


Whispr Group’s analysts created search strings for each of the topics of interest ( for example “Black Friday” plus the sub-topic “sustainability”) in the various local languages to be analysed, after which our tools gathered all relevant matching conversations on selected forums, blogs and social channels.

Our expert analysts then carried out quantitative and qualitative analysis to deliver their conclusions and insights as presented above. Whispr Group carried out a similar analysis in 2020.

Even more insights from our Black Friday 2021 Analysis are available in our webinar on the subject which you can watch here:

And if you want to find out how our analysts can dig deeper into the data to provide you with specific actionable insights on Black Friday, you can contact us by pressing the button below.

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